In his paper we want to investigate how Google as a search engine operates. We also seek to investigate how a given website’s rank can be increased on Google, based on the theory of search enginge optimization. In this regard we teamed up with the Human Ressource company, HRtechX, to illustrate how their website ranking on Google could be increased.
Our thesis explores whether HrtechXs ranking on Google can be affected by well-known search engine optimization strategies and theory hereabout. We describe the most important and relevant aspects of a search engine which include the following: