This paper investigates the causes and consequences of cigarette butts in nature and smokers’ behavior of littering the butts. The subject is partly chosen because of our personal interest in environmental protection. The paper will account for our chosen approach towards the issue and the following development of a product solution that might help solve the issue. Qualitative interviews with professionals that study this field will be accounted for and analyzed, as well as quantitative surveys with the public. The analyses will be carried out based on relevant theory of the field, which in pr