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This report uncovers the possibility of designing a digital platform for trading food between individuals, with a focus on a good user experience. It will examine the problem area by looking into the relevant legislation, customers trust, platformization, and existing solutions within the area. The collected empirical data will then be analyzed, as well as a competitors analysis of the existing solutions within the area. Based on these analyzes, some specifications will be determined, as well as what emotions are desired to be provoked.