Abstract
This report seeks to help solve part of the problem, that the Danish consumers have buying sustainable products. Specifically, only 16% find that it is easy, or very easy to spot sustainable products. This is a problem because, a majority seems to want change and are willing to accommodate it, but they lack the ability to change, because of missing sustainable transparency. This report tries to change this, by taking a closer look at the technological system of ecolabels, and creating guidelines, for the two official Danish labels, on how better to communicate sustainability to consumers.
