In this report we focus on how the roll out of electric vehicles in the Danish society displays transparency from the governments side. We do not seek to conclude whether there is a lack of transparency from the governments side, but only to focus on how transparency in general is displayed. This focus also seeks to keep us neutral in our perception towards the government and their work. To do this, we involve a case study, focusing on the technologies involved as well as the political situation, and an analysis of the communication between the Danish Government and the EU.

This report seeks to help solve part of the problem, that the Danish consumers have buying sustainable products. Specifically, only 16% find that it is easy, or very easy to spot sustainable products. This is a problem because, a majority seems to want change and are willing to accommodate it, but they lack the ability to change, because of missing sustainable transparency. This report tries to change this, by taking a closer look at the technological system of ecolabels, and creating guidelines, for the two official Danish labels, on how better to communicate sustainability to consumers.

This project examines the technology, Power-to-X (PtX) as a way to produce carbon neutral hydrogen as an alternative to fossil fuels, with a focus on the heavy transportation sector, as a means to reach the 2030 and 2050 climate goals, agreed upon at the 2016 Paris-Agreement.

Overall, this project will research how and to what extent PtX can play a key role in a carbon neutral conversion of the heavy transportation sector.