Abstract
This paper addresses the immediate need for a tool to help facilitate sustainable ecological action among young Copenhageners. It examines the underlying barriers which obstruct climate friendly behaviour while concluding that the success of such a tool relies heavily on certain social factors. It ventures on to describe the iterative design process that follows the initial analysis. The paper relies heavily on the works of Anthony Giddens as well as an interview with a climate expert and several interviews with representatives from the target group.
