Abstract
This paper examines the perceived and observed ignorance, regarding the lack of skepticism when interacting with cookies and algorithms. Our research is based on a combination of theory and methodology, we have used interviews and surveys, as well as usability to create an interactive campaign as a solution to hopefully, bring back some of the skepticism that we need to avoid creating a horrifyingly complete algorithmic identity. We focus on Google and personalized marketing to illustrate and inform about algorithmic identity…
