Abstract
There are many different marketing strategies in Denmark. These help companies promote or provide a service for their consumers through various platforms.
The General Data Protection Regulation “GDPR” law affects firms that handle Personal Data collected from EU citizens, which includes Denmark. This framework of laws sets strict guidelines for the use and collection of user data. The main purpose of this law is to make sure that companies are prohibited from obtaining User Data without explicit consent from individual users, this in turn has the consequence that companies wouldn’t be able to
