Abstract
The purpose of this project is to investigate the interaction between smartphones and individuals. In Denmark alone, nine out of ten Danes own a smartphone. 85 percent of them (aged 16-64 years old) use their smartphones for private media consumption and purposes.
Not only are smartphones usable in the communication sector, but they are also ideal for other purposes. The fact that smartphones are getting “smarter”, generates concerns and inevitable
consequences for the individual consumers.
