In this Project we seek towards a communication-based understanding of the Danish businessman, author and politician, Klaus Riskær Pedersen, who is running for the 2019 election to the Danish parliament. Supported by Discourse- and Argumentation Theory and Nonverbal theory, we will make a
Communication Analysis, based on public appearances in Danish media. We intend to make an assessment of Riskær as an aspiring politician, and thereby evaluating his chances of succeeding to be voted into the Danish parliament. In doing so, we will try to place him within a populist-technocrat scale.