Netnografisk analyse af BTS som subkul
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In this project we wanted to investigate how the communication between members of the fangroup ARMY are and what we can tell from their communication. We wanted to find out how the individual ARMY member feels and why he or she is a member.
We have found out that each member of ARMY identifies themselves as ARMY. From their communications with other members of ARMY online, we have found out that their sense of identity and some of their stories are bigger than just being a fan.